Ep.41 | aaniin's Chelsee Pettit

Happy New Year and welcome back to the Native Edge! We're kicking off 2026 with a very special guest - 2025 Native Woman Business Owner of the Year, Chelsee Pettit. Chelsee came all the way from Canada to our Mesa studio to share her inspiring journey, from learning financial literacy on the fly to building an extremely successful Indigenous clothing retailer. Along the way she won what she describes as "Indigenous Shark Tank."

We met Chelsee at RES 2025, where she was honored as Native Woman Business Owner of the Year. And she's excited to be at RES 2026 is just over two months, where she'll be looking for partners in her latest endeavor. So make sure you learn more about Chelsee on this podcast and meet in in Las Vegas in March.

Speaking of RES, this episode is brought to you by another RES attendee and former podcast guest, Aambé™. Learn more about Aambé™ in a short message at the beginning of the podcast, delivered by company CEO Ron "Hawk" Spoerl.

Thanks for tuning in - and don't forget to check us out on YouTube!

Chelsee Pettit |
https://www.linkedin.com/in/chelsee-marie-pettit-915a22142

aaniin |
https://www.aaniin.shop

aaniin on Instagram |
https://www.instagram.com/aaniin.hello

aaniin on TikTok |
https://www.tiktok.com/@aaniin.hello?lang=en

Aambé™ |
https://www.aambe.com/

Chapters

• 1:17 Intro
• 4:32 Meet Chelsee
• 5:48 Learning financial literacy on the fly
• 11:23 Turning the career corner
• 18:06 Overcoming doubts and anxiety
• 21:05 The first pitch
• 22:48 Winning "Indigenous Shark Tank"
• 25:23 A "Master Class" in building a business without debt
• 27:34 Discovering tapping
• 30:12 Developing the brand and working with Indigenous entrepreneurs
• 35:28 Creating a holding company for Indigenous businesses
• 41:13 Understanding you can't help everyone
• 43:18 What's next for Chelsee
• 45:05 Wrap up and contact